Free Tool · RevOps Foundation
Where do your leads go to die?
When marketing and sales define “qualified” differently, both are right and revenue loses — good leads get dropped, bad ones recycle, and nobody can prove which. Tick what your handoff actually has and see your alignment, then take the shared standard.
Step 1 — Honest self-assessment
How aligned are your MQL and SQL definitions today?
Tick what is genuinely in place and instrumented — not what lives in a deck from last year’s offsite.
Handoff alignment
0 / 100
handoff alignment
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—
0 / 0
Elements in place
0
Alignment score
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Weakest area
Step 2 — Your standard
Your MQL/SQL alignment standard
This is what an aligned, self-improving handoff enforces. Agree the definitions, then make acceptance and rejection required steps in the one system that routes the lead.
The catch: —
↳ Maps to Dimension 03 · Process Standardization (with Integration Architecture)
If marketing and sales define “qualified” differently, both are right and revenue loses.
A shared, instrumented lead definition that flows across connected systems is where Process Standardization meets Integration Architecture. The assessment scores both. See where the seam in your funnel is.